A studio for ideasin development.

Bilingual by default. Built without borders.

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A studio practice

Welcome into the kitchen.

An idea is never finished. It is tasted, refined, served, and reconsidered. In our studio, strategy and AI cook side by side — each venture a product of patient iteration.

Two are on the table now. More are simmering.

Francisco Marocho · founder · 2026

Selected work

Four ventures. More on the way.

The clearest evidence of what the studio does is the work itself. Each venture started as an idea worth building.

Venture · 01AI-native

A social recommendation app for movies, TV shows, and podcasts, powered by the people you actually trust. AI agents personalize your feed, surface what's worth watching next, and find where to stream it.

plozzi.comiOS · Android · Web

plozzi.com

Problem: Friends give the best recommendations, then they vanish into a chat thread. You sit down to watch and can’t remember one.
Who it's for: People who’d rather take a title from someone who knows them than from a row of thumbnails.
Why now: AI’s job isn’t to replace your friends’ taste. It’s to remember it, and find where to stream it.

Beta

Venture · 02AI-native

Hybrid AI and lawyer platform for LATAM workers and small businesses. The AI chatbot analyzes your labor case and responds in under 24 hours, with the option to consult a human lawyer directly when you need one.

mialiadolaboral.peWeb · LATAM

mialiadolaboral.pe

Mi Aliado Laboral web platform screenshot

Problem: A worker who’s been wronged doesn’t know if they have a case, and finding out usually costs more than they’re owed.
Who it's for: Workers and small businesses across LATAM, starting in Peru.
Why now: AI does the triage in minutes. A lawyer steps in only when there’s actually a case.

Venture · 03AI-native

citizenall set

Confident clients, passed interviews

USCIS citizenship interview prep that gets clients ready to pass — learn the civics, practice out loud with an AI officer, and take a graded mock that scores readiness. Sold direct to applicants and white-labeled to immigration law firms.

citizenallset.comWeb

citizenallset.com

Problem: You can memorize a hundred civics answers and still freeze when an officer asks you one out loud, in English.
Who it's for: Naturalization applicants, and the immigration firms whose clients can’t afford a second attempt.
Why now: Real practice used to cost lawyer-hours. Now study, practice, and a graded mock interview sit in one place, unlimited.

Venture · 04AI-native

keiro

All of their care, in one place.

A family care coordination app for the circle around someone you love. Meds, visits, shifts, and daily status in one shared view. Powered by Claude AI, bilingual by default, integrated with Apple Health, Siri, OMRON, and Ōura.

joinkeiro.comiOS

Keiro Status view — Alicia is doing well

Problem: Meds, readings, visits, and caregiver notes live in six different places. Nobody ever has the whole picture, least of all the family.
Who it's for: The one person coordinating care for a parent, plus the caregivers and siblings who need to see how today went.
Why now: Coordinating care used to mean five apps and doing the rest by hand. AI holds it in one place now.

Next venture

Built by

Francisco Marocho

Founder · Los Angeles

Francisco is a founder based in Los Angeles. He spent 15+ years in product and strategy at AT&T, Entel, and Nextel, launching digital products, subscription services, and consumer technology across LATAM and the US — and partnering with Big Tech, OEMs, and streaming platforms to co-create features, campaigns, and bundles. Today he uses AI to ship products that used to take years to build, and to help other founders skip the slow path.

Partnered with

Google · Apple · Samsung · Meta · TikTok · YouTube · Netflix · Huawei